Brand Governance
Protect and amplify the D.A. Abrams brand across all 11 properties.
Brand Standards
Voice
Active voice, outcome-focused. Professional but approachable. Short paragraphs, clear calls to action.
Tone
Confident, empowering, and direct. Never passive, academic, or overly casual. Every word earns its place.
Visual Identity
Dark navy (#0A0E1A) + gold (#C9A84C) primary palette. Clean typography, premium spacing, glassmorphism accents.
Messaging Pillars
Purpose-driven results. Know your WHY. Clarity creates confidence. Your path, your power.
Prohibited Practices
No passive voice in headlines. No stock photography of generic people. No competitor mentions. No unsubstantiated claims.